A med spa digital marketing company built to keep your ads running, not just your invoices.
Med spas get flagged, suspended, and quietly bled dry by ad accounts that were never built for a regulated industry. We build and run Google Ads, Meta and Instagram Ads, and content specifically around what actually gets a med spa banned, and what actually books a consultation instead.
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Willow Aesthetics
Ad account health check
- Before/after imagery kept off Display & PMax
- Prescription brand names certified or avoided
- Special Ad Category settings configured
- Landing page kept separate from homepage
- Conversions API connected, PHI stripped
Checked before a single dollar goes out, not after a suspension notice.
If you’ve been comparing med spa digital marketing companies, most of them will run your ads. Fewer of them will tell you the specific rules that get a med spa’s account flagged in the first place.
Why most med spa ad accounts get in trouble.
None of this is rare or theoretical. It's the same handful of mistakes, over and over, usually made by an agency that's never actually worked inside a regulated industry.
Before/after photos in the wrong place
Before and after images are explicitly banned in Google Display and Performance Max ads. Most med spas don't find out until the campaign gets pulled or the account gets flagged.
A certification nobody mentioned
Advertise a prescription treatment by brand name without the right certification and the ad gets disapproved. Repeat it enough and the whole account can get suspended without warning.
An agency's mistake becomes your suspension
Google can suspend your account over a policy violation your agency made, not you. Most med spa owners have never heard of this until it happens to them.
A review reply that crosses a line
Replying "thanks for coming in for your Botox" to a public review confirms a specific patient's treatment in public. It's a more common HIPAA misstep than most owners realize, and the penalties aren't small.
Cost per lead nobody's watching
Cost per lead for med spa ads should run somewhere around $30 to $50. Plenty of accounts are quietly paying $80 to $150 because nobody fixed the landing page or the campaign structure.
A lead that sits for hours
A lead contacted within five minutes is roughly 21 times more likely to convert than one contacted after thirty. The best ad in the world can't fix a slow follow up.
What a med spa digital marketing company should actually do.
Not a bigger ad spend. A structure that actually holds up.
Google Ads built inside its own rules
Campaigns structured around Google's healthcare and cosmetic advertising policies from the start, before-and-after imagery kept out of Display and Performance Max, claims that hold up to review.
Meta & Instagram ads built for Special Ad Category rules
Targeting and creative built inside Meta's health and wellness restrictions, so the account stays live instead of getting flagged for something a generic agency wouldn't think to check.
Landing pages built for the click, not the homepage
Every campaign points to a dedicated page built around one offer and one action, not your general homepage hoping someone finds the contact form.
Tracking that survives iOS and HIPAA both
Conversions API and server side tracking set up correctly, kept off pages where it could raise HIPAA questions, not just a pixel that quietly stopped working two updates ago.
Content and social built around your actual treatments
Social calendars and creative built around what you actually offer and who you actually treat, not a template built for a different industry with your logo swapped in.
Reporting tied to booked appointments, not likes
Cost per lead and cost per booked consultation, tracked back to the actual campaign, not impressions and follower counts dressed up as results.
Every channel,
one connected system.
Tap a channel, or let it cycle through on its own.
Paid Search
Show up right when someone searches for the treatment you offer — not just your clinic name.
- Google Ads management
- Keyword & intent targeting
- Ad copy testing
- Call & form tracking
Your accounts. Your name. Always.
Every ad account, pixel, page, and login gets created and owned under your business, not ours. If you ever want to leave, you leave with the data, the history, and the creative, all of it. Too many med spas find out their old agency owned the ad account the whole time, right when they need to switch.
How we run your digital marketing.
Four steps, checked against the rules before the budget goes anywhere.
Audit and compliance check
We review your current accounts, or start clean, against Google and Meta's actual healthcare advertising rules before a single dollar goes out.
Build and launch
Campaigns, landing pages and creative built around your treatments and your city, not a template copied from a different industry.
Connect the follow up
Ad leads flow straight into missed call text back and instant response, so a lead doesn't sit for hours waiting on a callback.
Report on bookings, not clicks
You see what actually turned into a consultation and a kept appointment, not a slide of impressions.
Who we run this for.
Different starting points, same underlying need: ads that stay live and leads that get followed up on.
Med spas that already had an account suspended
You don't want a repeat. We build the account structure to actually prevent it this time, not just apologize if it happens again.
Practices paying an agency but can't tell what's working
Reports full of impressions and reach, with no clear line to actual bookings. We replace that with numbers you can act on.
New med spas that have never run paid ads
No bad habits to undo, just a clean structure built the right way from the first campaign.
Multi location practices running campaigns per city
Separate budgets, separate landing pages, and separate tracking for each location, instead of one campaign trying to cover all of them.
Practices that tried running ads themselves
Burned through budget fast without the compliance knowledge or the tracking setup to know what was actually happening.
Practices with a CRM already in place
You just need the ad side connected to it, so a lead becomes a follow up automatically instead of a name on a separate list.
Platforms we actually run campaigns on.
We'd rather run two platforms well than spread your budget thin across five you don't need yet.
What it’s actually like working with us.
We’re not a two hundred person agency, and we’re not trying to be. Here’s what that means for you.
- You talk directly to the person managing your campaigns, not an account coordinator relaying numbers from someone else.
- We tell you when a platform or a specific ad isn't working, instead of quietly running it another month to keep the retainer going.
- Changes happen inside days, not on the next monthly call, because we're not managing fifty accounts at once.
- If a compliance issue comes up, you hear about it from us first, not from a suspension notice in your inbox.
Digital marketing isn’t only ads. Reputation is part of it too.
Here’s what the systems behind this page have actually done for a client so far.
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Spoken Med Spa
We built their review generation and social presence directly into their systems. Their Google reviews grew from 70 to 261, and their average rating climbed from 4.1 to 4.9 stars. A stronger profile like that also lowers what you pay per lead, since more of the traffic you're already paying for actually converts.
Common questions about digital marketing for med spas.
The stuff most owners ask before they hand over ad spend.
A med spa digital marketing company runs paid ads on Google and Meta, manages organic content and social media, and handles the compliance work most generic agencies skip, keeping your account structured so it doesn't get flagged or suspended. It's not just ad management, it's ad management built for a regulated industry.
Growth notes for medspa owners.
Practical, no-fluff writing on marketing, automation and running a busier calendar.
Ready for ads that actually stay live?
Let’s audit what’s running today, or build from scratch if there’s nothing running yet.